by Helena Maree | Apr 7, 2024 | Blog Posts
Fashion as a symbol within culture. Fashion culture has been theorised as being in perpetual motion, always adapting, never to cease. There will be no time that can say that fashion has been completed, like a living organism it has the ability to transform and...
by Helena Maree | Mar 10, 2024 | Blog Posts
The psychology between how we dress and how we feel has been long studied and the research has benefitted marketing companies to ensure positive shopping association. How we dress is the reflection of how we see ourselves, how we want to see ourselves, how we want...
by Helena Maree | Mar 10, 2024 | Blog Posts
The concept of the dopamine reward system is well known and often used in training areas in order to keep consistency high, this is a process that follows anticipation, action and reward. Dopamine is an amazing transmitter your body creates using the amino acid...
by Helena Maree | Mar 10, 2024 | Blog Posts
The socio-economic model is defined as the relationship between the social and economic habits of a large group. The economic value comes from the perception of the value of the product. As we have been able to increase the quantity and availability of clothing, the...
by Helena Maree | Mar 3, 2024 | Blog Posts
From Psychoanalyst Carl Jung, learn more about predetermined personality traits and how they are relevant to marketing and promotion techniques. The study of human behaviour is prevalent in understanding the consumer mind and the rationale behind their purchase...
