Our Blog
From the consumer mindset to the development of a brand and the inner workings of the textile and fashion industry; read about all the factors that impact our world today.
A Curated Closet
What can we do as individuals? Wardrobe psychology is now a thriving industry, with personal shoppers, apps to help track your items and closet organisers available to hire. Sometimes clear eyes are the solution to any problem as you are too close to see the bigger...
What A Waste
How are emissions affecting us? Emissions are created by actions such as the burning of wood, fossil fuels and the releases of stored carbon into the atmosphere. A chemical reaction to the oxygen occurs which creates greenhouse gases. These emissions capture and...
Status Through Culture
There will be no time that can say that fashion has been completed, like a living organism it has the ability to transform and evolve. This is where the distinction between clothing and fashion becomes evident.
Dress To Feel
The psychology between how we dress and how we feel has been long studied and the research has benefitted marketing companies to ensure positive shopping association. How we dress is the reflection of how we see ourselves, how we want to see ourselves, how we want...
Shopping For Dopamine
The concept of the dopamine reward system is well known and often used in training areas in order to keep consistency high, this is a process that follows anticipation, action and reward. Dopamine is an amazing transmitter your body creates using the amino acid...
Driving Social Change
The socio-economic model is defined as the relationship between the social and economic habits of a large group. The economic value comes from the perception of the value of the product. As we have been able to increase the quantity and availability of clothing, the...
Understanding Brand Archetypes
From Psychoanalyst Carl Jung, learn more about predetermined personality traits and how they are relevant to marketing and promotion techniques. The study of human behaviour is prevalent in understanding the consumer mind and the rationale behind their purchase...
Trend Forecasting
Fashion is a cycle every year and season, requiring designers to keep in touch and be ahead of the times.Forecasting involves defined research into what has been and what will come back again. From the history of fabrics, silhouettes and style. Learn more about how...
A Designed Response
With the rise of fast fashion, the role of the designer has evolved and the creation of a garment includes multiple hands from the designer, technician, pattern-maker to cutter. To move into a circular fashion model, the design role is pivotal in a cohesive...
The Consumer
Consumer research is a fundamental element of the design process. Knowing who the customer is, what they like, what they do, and where they go. The better understanding a designer has of their customer, the better they can provide the styles and designs that the...
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