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Finding Your Customer
A customer profile can be developed based on the research identifying key factors that define your customer. From here you can set parameters such as age group, gender, employment status,...
Finding Your Customer
A customer profile can be developed based on the research identifying key factors that define your customer. From here you can set parameters such as age group, gender, employment status,...

Trend Forecasting
The ability to predict a future trend can be gained with practise and experience as you develop a natural sense for what is happening in the world around you. Developing...
Trend Forecasting
The ability to predict a future trend can be gained with practise and experience as you develop a natural sense for what is happening in the world around you. Developing...

Brand Archetypes
Archetypes are used in branding to manipulate the pre-existing bias that exists in the unconscious mind. If you can apply one of these archetypes into your brand to tell a...
Brand Archetypes
Archetypes are used in branding to manipulate the pre-existing bias that exists in the unconscious mind. If you can apply one of these archetypes into your brand to tell a...