A Curated Closet

A Curated Closet

What can we do as individuals? Wardrobe psychology is now a thriving industry, with personal shoppers, apps to help track your items and closet organisers available to hire.  Sometimes clear eyes are the solution to any problem as you are too close to see the bigger...
What A Waste

What A Waste

How are emissions affecting us? Emissions are created by actions such as the burning of wood, fossil fuels and the releases of stored carbon into the atmosphere.  A chemical reaction to the oxygen occurs which creates greenhouse gases.  These emissions capture and...
Status Through Culture

Status Through Culture

Fashion as a symbol within culture. Fashion culture has been theorised as being in perpetual motion, always adapting, never to cease.  There will be no time that can say that fashion has been completed, like a living organism it has the ability to transform and...
Dress To Feel

Dress To Feel

The psychology between how we dress and how we feel has been long studied and the research has benefitted marketing companies to ensure positive shopping association. How we dress is the reflection of how we see ourselves, how we want to see ourselves, how we want...
Shopping For Dopamine

Shopping For Dopamine

The concept of the dopamine reward system is well known and often used in training areas in order to keep consistency high, this is a process that follows anticipation, action and reward.  Dopamine is an amazing transmitter your body creates using the amino acid...
Driving Social Change

Driving Social Change

The socio-economic model is defined as the relationship between the social and economic habits of a large group.  The economic value comes from the perception of the value of the product.  As we have been able to increase the quantity and availability of clothing, the...