by Helena Maree | Mar 3, 2024 | Blog Posts
From Psychoanalyst Carl Jung, learn more about predetermined personality traits and how they are relevant to marketing and promotion techniques. The study of human behaviour is prevalent in understanding the consumer mind and the rationale behind their purchase...
by Helena Maree | Mar 3, 2024 | Blog Posts
Fashion is a cycle every year and season, requiring designers to keep in touch and be ahead of the times.Forecasting involves defined research into what has been and what will come back again. From the history of fabrics, silhouettes and style. Learn more about how...
by Helena Maree | Mar 3, 2024 | Blog Posts
With the rise of fast fashion, the role of the designer has evolved and the creation of a garment includes multiple hands from the designer, technician, pattern-maker to cutter. To move into a circular fashion model, the design role is pivotal in a cohesive...
by Helena Maree | Mar 2, 2024 | Blog Posts
Consumer research is a fundamental element of the design process. Knowing who the customer is, what they like, what they do, and where they go. The better understanding a designer has of their customer, the better they can provide the styles and designs that the...
by Helena Maree | Mar 2, 2024 | Blog Posts
The relationship between fashion and culture has grown symbiotically. The nature of supply and demand has escalated to the point of excess.Working to return from too much, too fast, and too far. Cyclic fashion is an alternative method to shift the fashion culture...
by Helena Maree | Jul 10, 2023 | Blog Posts
Being a designer and being a brand owner can run parallel as well as in conflict. Developing a brand aims toward profit and success while being a designer concentrates on creativity and inspiration for application to garments. Learn about how to define your business...
